Don’t start another business, start an About Us page instead. Here’s why…

Merunas Grincalaitis
6 min readAug 23, 2020

A simple trick to kickstart your next project.

In this article you’ll learn:

  • Why I’m writing this article
  • How an About Us page will guide you in your next project better than any book you can read
  • A step-by-step About Us page creation from scratch example with my own project: Blockfuture

Why I’m writing this article

Recently I’ve commited myself to build a strong iOS blockchain-related application to provide value to the cryptocurrency community. It’s called Blockfuture.

I look at my past and realize most projects I’ve built have been for other companies. And the ones I’ve started are pretty much gone.

You see, I get easily distracted by the success stories of others and want to repeat their results only to do a half-assed job and quit working on the project in less than a month.

So I had the realization that sooner or later I’d have to start my own product. My own business. Something tangible that I can provide to the world to create a lasting impact. And I’d have to stick with it for at least a year to have enough time to grow it.

Plus, why not take advantage of the strong iOS app market where more than half of the users are used to spending money monthly on apps? I can take advantage of their organic promotion if I build a good enough product and get some strong initial traction to guarantee a nearly constant stream of users.

A few weeks went by and the app is nearly finished. However I found myself losing the initial direction that set me in motion, the reason behind me building this app in the first place.

I nearly quit the project altogether. Mainly for not having a mission statement and a strong “Why” for weeks. I got stuck.

That’s when I read the excellent Huel’s About Us page and realized that everything that was stopping me from having a clear direction in the first place can be put together in a simple About Us page to explain what I was doing, why and how the different aspects that define my business come together.

Merunas Grincalaitis

Blockchain expert. Join my email list here to receive new articles every few months