So you want to start an NFT project? do this

Merunas Grincalaitis
3 min readSep 8, 2022

There are thousands of NFT projects out there. The majority of them do nothing more than just appear and get no attention or sales, most likely losing money.

So how do you actually launch a successful NFT project?

It’s simple. Have clear principles.

Principles such as:

  • Bringing value to the holders so they have a desire to keep holding
  • Improving the world by helping needed communities
  • Solve hard problems experienced in crypto with NFTs in a unique way

The reason why they are so absolutely essential is because those principles will dictate where your project ends up. Projects with good and clear principles win.

People resonate with them and participate because they know they are a part of something greater than themselves.

Isn’t that fascinating? Once you reach a certain level of wealth you don’t care about mundane things like making enough money to sustain yourself for a few months or spending time cooking, time that can be spent in other valuable activities.

You care about things that impact humanity. Those that dream big and have a set of principles that create an image in peoples minds will have a massive advantage in getting attention.

Spend a good while writing your principles and don’t be afraid to come back to them once in a while to improve them.

Once that’s set, start working on your vision. You must deliver fast. In crypto there’s no such thing as a 1 or 2 year development plan. You develop things in months if not weeks because there’s so much happening that you gotta show the world your contribution.

That’s why you gotta focus on the number 1 element that makes your NFT project unique.

Is it NFTs that have a charity focus where all the money is used to give to those in need?

Is it an NFT project where participants become members of a super secret group with access to exclusive clubs?

Is it an NFT collection where members can use their NFT for lending purposes?

Merunas Grincalaitis

Blockchain expert. Join my email list here to receive new articles every few months

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